What We Do

Value Communication

So much can get lost in translation, which is why professionals need to have the best options in effective market access communication tools. Value dossiers, economic models, publications and other key market access tools to communicate product value to a range of key stakeholders.


Effective value communication is about having the right message for the right market access stakeholder, communicated in the right way. Valid Insight can support you by developing high-impact, effective market access communication tools that resonate with different payer archetypes, communicating the value proposition in the most compelling way.


  • Global value dossiers
  • Economic models
  • HTA dossiers
  • Business cases
  • Objection handlers
  • Payer value slide decks
  • Publications
  • Interactive e-dossiers and e-models


At Valid Insight, we also offer a one-stop expert review service for companies wishing to have HTA dossiers, economic models, business cases and other marketplace tools independently reviewed prior to submission.


  • Evidence-based value proposition development
  • Extensive and systematic literature reviews
  • Patient-reported outcomes and health status instrument development
  • Database and electronic medical record studies


Developing evidence-based value propositions
At Valid Insight, we develop and test robust, evidence-based value propositions and messages, using proprietary methods based on payer requirements and an in-depth understanding of the therapy area and unmet needs.

As experts in the industry, we critically consider the unmet need and the level of differentiation required by the current and emerging landscape, subsequently assessing your product against these requirements to determine the evidence available to support value messaging. We use the information on how the messages influence the perceived value of your product, and we frequently use payer input via novel techniques (such as a value challenge meeting) to help optimise the value story. With evidence-based value propositions, we can help your audience understand the significance of what you can provide.


Global value dossiers

Valid Insight GVDs are not a dull, difficult-to-use repository of everything. Instead, they are concise and focused around clearly communicating the product’s value messages with the aim of achieving optimal market access and price. Our GVDs are easily navigable by affiliate teams to support internal and external communications, and supported by high-quality graphics.


All of Valid Insight’s GVDs are written in-house by market access writers, all of whom understand the payer environment by heart.


Read Developing an effective value story Blog

Valid Insight Market Access

Download our brochure now to learn more about us and how effective market access communication tools can support your work.

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Please use the contact form if you have any questions about our services.



Kemp House

152 City Road



United Kingdom



+44 (0) 20 3750 9833