Maintaining market access activities through the global COVID-19 pandemic has been vital to ensure access to medicines for patients. In our first webinar of the Expert Insight series in March 2020, we spoke to experts about the expected outcomes of the pandemic. Six months on, Valid Insight held another webinar with a panel of industry […]
There are many different elements to consider when developing a value story for a new pharmaceutical product. With early planning and all the key components considered, a strong value story will communicate the full value of a product and provide optimum support with market access and pharmaceutical pricing activities.