Blog

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How to weather pricing competition

Over the years, the threat of pricing competition has increasingly become a concern. In a Valid Insight webinar on ‘Sustainable price competition –contradiction in terms?’, we discussed how price competition occurs, its potential impacts, as well as some tips for how companies can alleviate price competition.1 How pricing competition occurs If prices escalate, payers can […]

Valid Insight Paperless
Putting people and the planet first in 2020

At Valid Insight, we attend and participate in many conferences each year. We think it’s vital in helping us continue to be inspired and innovate, to share our insight and expertise, and in turn help others be inspired and continue to transform healthcare. Ultimately, we hope this contributes towards the common goal: improving health outcomes. […]

Market Access and Pricing Experts
The balancing act that’s keeping pharma and biotech market access on its toes

The launch of gene therapies introduced new benchmarks for pricing of pharmaceutical interventions. CAR-T cell therapy costs close to $500,000 per patient in the US, and €300,000 in Europe. Zolgensma®, gene therapy for the treatment of spinal muscular atrophy, is (at the time of writing) the most expensive drug in the world at $2.1m. Whilst such companies claim these […]

Real-world data
Is real-world evidence the holy grail: Finding the balance

We began our four-blog series by evaluating the role of real-world data (RWD) and real-world-evidence (RWE) in Real-world challenges and real-world data, and understanding the payer’s perspective, in Payers use real-world data cautiously. In our third instalment, we’re looking at how to find the right balance in using RWE. With the rapidly growing availability of […]

Real World Data Market Access
Payers use real-world data cautiously

Following our evaluation of the role of real-world data (RWD) and real-world evidence (RWE) in our blog Real-world challenges and real-world data, the second instalment of our four-blog series looks at why payers use real-world data cautiously. While companies and regulators are becoming increasingly enthusiastic about RWD and RWE, payers remain cautious. They’re using concerns […]

real-world data
Real-world challenges and real-world data

This is the first of a set of four blogs on real-world data (RWD) and real-world-evidence (RWE), and their role in market access. RWD and RWE are high on the list of priorities for the top 20 pharmaceutical companies. According to Deloitte, 90% of them are investing in RWE capabilities across the entire product lifecycle. […]

WHO essential medicine list
The 2019 WHO essential medicine list: Narrowing the access gap to innovative cancer treatments

The World Health Organization (WHO) essential medicine list (EML) contains treatments considered to be the most effective and safe in targeting global health concerns. On 9 July 2019, the WHO published the 21st edition of the EML, recommending the inclusion of 28 new medicines.1

Valid Insight: Drug Pricing
Confidential contracting – the road to flexible pricing

Excellent clinical and financial value are drivers for success in pharma, but without efficient, targeted pricing and adequate confidential contracting schemes, the success of any product is not ensured.1 A post on drug pricing by Joseph Jimenez, then CEO of Novartis, attracted a lot of attention in 2016.2 Jimenez stated: “We believe in the efficacy […]

Valid Insight
Why are new medicinal products denied reimbursement in France?

Many medicinal products looking to launch are rejected for reimbursement in France. A manufacturer must convince the Transparency Committee that their product is safe, effective and offers added value relative to alternative treatments for successful market access. In this blog, we summarise the reasons for negative reimbursement decisions in 2017 and discuss common pitfalls manufacturers […]

Virtual-Meetings-Pharma
Virtual workshops to elevate value, pricing and market access strategies

Market access workshops, roundtables and payer advisory boards provide vital input and cross-functional alignment on scenario planning, pricing, access and evidence strategies for pharma and medical technology companies. In this blog post we discuss how well-facilitated virtual workshops can meet the same strategic objectives of face-to-face meetings. We got into the business of offering virtual […]