Valid Insight provides specialist clinical, health economic, epidemiology and outcomes research to build evidence that quantifies product value.

Building valid evidence is the backbone of an optimal market access strategy. That’s why our team at Valid Insight use a variety of approaches to help our clients develop an effective clinical and economic base. We operate and carry out services with the common foundation of supporting compelling, evidence-based value propositions.

We use a variety of approaches to help our clients develop an effective clinical and economic base, all with the common foundation of supporting a compelling value proposition.

• Evidence-based value proposition development
• Extensive and systematic literature reviews
• Patient-reported outcomes and health status instrument development
• Database and electronic medical record studies

Developing evidence-based value propositions
At Valid Insight, we develop and test robust, evidence-based value propositions and messages, using proprietary methods based on payer requirements and an in-depth understanding of the therapy area and unmet needs.

As experts in the industry, we critically consider the unmet need and the level of differentiation required by the current and emerging landscape, subsequently assessing your product against these requirements to determine the evidence available to support value messaging. We use the information on how the messages influence the perceived value of your product, and we frequently use payer input via novel techniques (such as a value challenge meeting) to help optimise the value story. With evidence-based value propositions, we can help your audience understand the significance of what you can provide.